Marketing Your Self-Published Book to Increase Sales

Marketing Your Self-Published Book to Increase Sales

Marketing is an important aspect of selling your self-published book. Here are some tips to help you effectively market your book and increase sales: Build an online presence: Create an author website or blog where readers can learn more about you and your book. Use...
Technica Attends the 18th Annual Bookmarks Festival

Technica Attends the 18th Annual Bookmarks Festival

Early on September 23, Andy Hill, Claire Lee, and I headed to Winston-Salem for the 18th annual Bookmarks Festival of Books and Authors on behalf of Technica. Bookmarks, a literary arts nonprofit, was established in 2004 in tandem with the annual Bookmarks Festival of...
Getting the Word Out: Social Media Tips and Tricks for Authors

Getting the Word Out: Social Media Tips and Tricks for Authors

Whether you love it or hate it, there’s no denying that in today’s world, social media is an integral part of how information is spread across society—and that very much includes authors who are looking to share their work with an audience. This opens the door for a...